Project Background

CareUp, a Dutch online learning platform specializing in VR/AR simulations for nursing and healthcare education, faced challenges scaling their global marketing efforts due to limited internal resources. Their main objectives were to automate Facebook ad creation, reduce manual workloads, and implement a robust quality assurance process.

Challenges

The client faced several challenges:

• Limited internal resources for creating ad creatives, copywriting, and managing Facebook Ads.
• High potential for human errors and inefficiencies with manual ad creation processes.
• Difficulty maintaining brand consistency and obtaining timely approvals across multiple teams.

Constraints included the urgent need for rapid scalability, tight budget considerations, and seamless integration with existing technologies such as Slack, Notion, Make, and Facebook Ads Manager.

Solution

To address these challenges, a multi-agent AI solution was developed using the Agency Swarm framework. Four specialized AI agents were implemented:

• Social Media Manager Agent: Coordinated workflows and delegated tasks.

• Content Writer Agent: Created engaging ad copy and social media posts.

• Image Generator Agent: Produced branded visual content.

• Facebook Manager Agent: Handled campaign launches, monitoring, and optimization.

A human-in-the-loop review step was integrated using Notion to ensure ads met quality standards before launch.

Key Features and Functionality

• Automation of ad copywriting, visual asset creation, and campaign management.
• Seamless integration with Slack, Notion, Make, and Facebook Ads Manager for workflow efficiency.
• Custom human review workflow for quality assurance.
• Slack-based conversational interface to simplify interactions.

Results and Impact

The solution achieved an 80–90% reduction in manual workload, significantly decreased operational costs to approximately $1.02 per workflow, and improved collaboration and efficiency. Marketing teams adopted the solution rapidly, benefiting from reduced turnaround times and increased ROI.

Client feedback was overwhelmingly positive: "The AI-driven marketing solution dramatically simplified our ad management, enabling us to scale globally with minimal effort and improved results."

Lessons Learned

• Incorporating a human review step increased confidence and reduced risks associated with automated ad generation.
• Using Slack as the primary communication channel simplified interactions and enhanced user adoption.
• The solution's scalable architecture effectively supported CareUp’s global expansion needs.
• Future improvements include fully automating ad deployment, expanding analytics capabilities, and productizing the solution for broader market adoption.

Conclusion

The AI-powered multi-agent marketing solution significantly streamlined CareUp’s global expansion strategy, automating critical elements of their Facebook marketing processes. Future plans involve further refining the solution, increasing automation, enhancing analytics, and potentially extending the solution to other industries and marketing activities.